Inspired worked with McCann Central to produce and activate a nationwide sampling campaign for Old Jamaica Ginger Beer, the UK’s No.1 ginger beer brand. The campaign was created to promote the drink’s new Tun Up Di Fiyah summer creative theme and marketing drive.
The Inspired team Tun Up Di Fiyah on a classic Citroen H-Van and along with a DJ playing kicking reggae tunes and a team of fiyahed up brand ambassadors took to the streets of the UK, to give out thousands of cans of Old Jamaica Ginger Beer. Along with giving out full-size cans of both original and diet Old Jamaica Ginger Beer the promotion also offered a mocktails to highlight other ways the drink could be enjoyed.
The campaign was a huge success with 20k chilled cans of Old Jamaica Ginger Beer going down a treat and the activity creating a Caribbean atmosphere everywhere it went!