Just another WordPress site
Working with creative agency And Rising we helped create a giant inflatable cow to promote Vivera’s ‘Goodness Revolution’ and unleashed it on London’s Southbank. The PR stunts’ mission, to highlight cow emissions as one of the biggest causes of climate change. Along with the cow, to help kick-start the Goodness Revolution we served-up thousands of …
Continue reading “Inspired help And Rising create cowtastic event to launch Vivera in the UK”
Digital advertising now dominates marketing. Much debates surrounds its effectiveness, however one thing is for sure… you can’t taste a digital ad! 2019 is set to create some tough market conditions. Marketers are going to look for insurances on their investments. So, expect to see marketing activities that drive product trial. Instead of flashy digital …
Continue reading “Why sampling can be a hugely effective strategy for brand building”
Brand experience is now dominating the communication landscape. Over the last decade with digital media as its companion, it has transformed from bit part promotional player to marketing mainstream. Campaign recently stated that ‘consumer demand for brand experiences shows no signs of abating as brands turn to live campaigns to inspire, engage and provoke’. The …
Continue reading “Why choosing the right production partner is key to success”
Inspired worked with McCann Central to produce and activate a nationwide sampling campaign for Old Jamaica Ginger Beer, the UK’s No.1 ginger beer brand. The campaign was created to promote the drink’s new Tun Up Di Fiyah summer creative theme and marketing drive. The Inspired team Tun Up Di Fiyah on a classic Citroen H-Van …
Continue reading “Old Jamaica hit the road with Tun Up Di Fiyah nationwide sampling campaign”
Working with McCann Central Inspired deliver samples of Alpro’s #Plantpower ice cream to the people across the nation, to keep them cool during one sweltering hot summer. Inspired were briefed by to find a classic ice cream van, give it a nutty wrap in line with the TV creative and take it on tour up …
Continue reading “Alpro delight the nations tastebuds with new #Plantpower ice cream”